One day, while walking through a local flea market, a light bulb went on in my head and I decided I needed to find something to sell here. There were thousands of people everywhere and there was money to be made, but what would I sell? After much thought, I decided to make and sell holiday chocolates as a trial to see if I could turn a profit fast. It worked but I quickly realized that chocolate was very temperamental and selling chocolate outside in heat and in the cold was becoming very troublesome. Combine those issues with shelf life issues plus the horrible idea of going into chocolate factory production, I decided to throw in the towel and try something new, find something that I had more of a passion for and something that would satisfy all my needs and wants in a business… making people happy, selling pretty things, make money with the option to franchise and branch out, and shopping (of course!).
I attended a few area trade shows and then one day it just happened! My step-mother and I, while browsing the New York Gift Show, stumbled upon a booth that caught both of our eyes. It was a company selling these adorable, hip and trendy ribbed dog tank tops. Each dog tank top had a different personality saying on it and they were strung across the booth on a clothes line, each shirt hanging side by side with clothes pins. The whole set up was adorable and the dog shirts were so cute and funny. I loved the whole idea. My stepmother, who is not a dog lover, loved it as well. I thought to myself, if my Stepmother is attracted to this booth and loves these dog shirts, and she doesn’t even like dogs, then these will easily be a hit with dog lovers.
So I took a big breath, I placed my first $150 order, got my shipment, brought them to the flea market and almost sold out on my first day. People went nuts for them. Customers were so happy, picking up the shirts, laughing, etc… Walking by, talking about them, giggling to their friends. It felt so good for me to make not only the dogs happy by keeping them warm & helping them to look cool and trendy, but also by making their owners happy and bringing a little joy to their day. I knew at that moment that this was the new business I was to pursue.
Today...
Three years later, Doggie Diva has snowballed into a successful dog boutique business. Doggie Diva loves to sell products face to face with customers at various dog events. We have just launched our online, ecommerce site, www.doggie-diva.com. Doggie Diva now carries over 1000 cute and trendy dog products including a vast variety of dog clothes, dog shoes, dog treats and toys, pet beds, dog carriers, dog collars, dog leashes, dog harnesses. Anything from dog bikini’s to doggie nail polish and even dog sunglasses. We specialize in large dog clothing.
Our Mission...
As we move forward, Doggie Diva continues it's commitment to provide fashion savvy dog clothing for dogs of all shapes and sizes and launches new collections each every season. Our goal is to eventually design our own line of boutique type dog merchandise, first starting with dog collars and leashes, dog beds, dog toys and eventually adorable dog clothes. Big dog clothing being a top priority. Please check our website often for the latest additions, contests and special offers and please visit us at local dog shows and dog shopping events in your area.
Thank you!
Rachel (owner)
